Last updated: 19 March 2026
Owner and Data Controller
Who we are
Hippos to Horses Marketing respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what personal data we collect through this website, how we use it, and what rights you may have in relation to your information.
This policy sets out our practices regarding information collected through https://www.hippostohorses.com.
What this policy covers
This policy explains:
- What personal data do we collect?
- how and why we use it
- who we may share it with
- How long do we keep it?
- Your rights in relation to your personal data
- How to contact us about privacy questions
What personal data do we collect?
Personal data is information that can identify you directly or indirectly, such as your name, email address, IP address, and information about how you use the site.
Depending on how you interact with this website, we may collect the following information.
1. Email opt-ins, newsletters, and free resources
If you sign up for a newsletter, free resource, email course, waiting list, or similar offer, we may collect:
- your name
- your email address
- your subscription preferences or marketing preferences, where relevant
2. Contact forms and direct enquiries
If you contact us through a form, by email, or through another contact method on the site, we may collect:
- your name
- your email address
- any information you include in your message
3. Website usage data
When you visit the site, we may automatically collect certain technical and usage information, such as:
- IP address
- browser type
- device type
- pages viewed
- time spent on pages
- referring website or source
- general interaction and performance data collected through analytics tools
This information may be collected through cookies or similar technologies, subject to your choices where required by law.
4. Affiliate link interactions
Some pages or content on this website may include affiliate links, including links to Amazon or other affiliate partners. If you click an affiliate link, the affiliate partner may collect or attribute tracking information, such as your interaction with the link, the time of the click, and the referral source. This enables the affiliate partner to record referrals, measure performance, or attribute commissions.
We do not control the tracking technologies used in third-party affiliate links. Affiliate link data processing is governed by the partners’ own privacy and cookie policies.
Email marketing
If you subscribe to our newsletter, free resource, waiting list, or email updates, we may use Kit to store your contact details, manage subscriptions, and send email communications. This may include newsletters, automated sequences, updates, and promotional emails. You can unsubscribe at any time using the unsubscribe link in any email.
Why do we collect your personal data?
We collect and use your personal data for the following purposes:
- to provide newsletters, free resources, and email updates that you have requested
- to manage waiting lists and notify you about relevant services or offers
- to respond to questions or enquiries
- to operate, maintain, and improve the website
- to understand how visitors use the website through analytics
- to support affiliate marketing activities and measure referral performance
- to protect the website from misuse, fraud, or security threats
- to comply with legal, accounting, or regulatory obligations
Legal bases for processing your data
If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar privacy rules, we rely on one or more of the following legal bases.
Consent
We rely on your consent when you:
- subscribe to newsletters, email updates, free resources, or waiting lists
- accept non-essential cookies through the cookie banner
- allow analytics or marketing-related cookies where consent is required
If you subscribe to our emails, your information may be stored and processed through Kit, our email marketing platform, to send newsletters, updates, free resources, and other relevant communications.
You can withdraw your consent at any time, including by clicking the unsubscribe link in emails or by adjusting your cookie preferences where available.
Legitimate interests
We may process your personal data where it is reasonably necessary for our legitimate interests, including:
- replying to enquiries
- operating and improving the website
- Understanding site performance
- managing affiliate relationships and content performance
- protecting the website against misuse or security threats
We only do this where those interests are not overridden by your rights and freedoms.
Legal obligation
We may process personal data where necessary to comply with legal or regulatory obligations.
Who we share your data with
We do not sell your personal data.
We may share your personal data with trusted third-party service providers where necessary to run our business and website, such as providers of:
- website hosting
- website maintenance and technical support
- analytics services
- email marketing services
- forms and customer communication tools
- affiliate network or referral tracking services, where applicable
We may use Kit to manage email subscriptions and send communications.
Where our website contains affiliate links, affiliate partners such as Amazon Associates or other affiliate platforms may receive information necessary to attribute referrals, measure link performance, or process commissions, subject to their own policies and any consent requirements that apply.
These third parties are granted access only to the information needed to perform their services or operate their tracking and attribution systems, as applicable.
We may also disclose personal data if required by law or to protect our legal rights.
Cookies and similar technologies
This website uses cookies and similar technologies to help the site function properly, improve user experience, understand website usage, and support analytics and affiliate-related measurement where permitted.
Some cookies are necessary for the site to operate. Other cookies, such as analytics, affiliate, or marketing-related cookies, may only be used where you have given consent, or where consent is required by law.
You can manage your cookie preferences through the cookie banner or cookie settings made available on the website. For more information, please see our Cookie Policy
How we process your data
We process personal data using appropriate technical and organisational measures designed to protect it against unauthorised access, disclosure, alteration, loss, or destruction.
Processing may take place using digital systems, software, and third-party service providers that help us operate our website, manage email communications, analyse site performance, and administer affiliate relationships.
If certain information is required for us to provide a resource, respond to an enquiry, or deliver a service, and you choose not to provide it, we may not be able to fulfil that request.
How long do we keep your data?
We keep personal data only for as long as necessary for the purposes for which it was collected, including where needed to meet legal, accounting, tax, or reporting obligations.
Where processing is based on consent, we may keep the data until you withdraw your consent, unless a longer retention period is required or permitted by law.
When we no longer need your personal data, we will delete it securely or anonymise it where appropriate.
Your rights
Depending on where you are located, you may have the right to:
- be informed about how your personal data is used
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request the deletion of your personal data.
- Request restriction of processing
- object to certain types of processing
- Request the transfer of your data to you or another provider.
- Withdraw consent at any time where processing is based on consent.
- Lodge a complaint with a relevant data protection authority.
How to exercise your rights
If you would like to exercise any of your privacy rights, please contact us at info@hippostohorses.com.
We may need to verify your identity before we can respond to your request. We will respond within the timeframe required by applicable law.
International data transfers
Some of the third-party services we use, including email, analytics, or affiliate platforms, may store or process data outside your country of residence.
Where this happens, we take reasonable steps to ensure appropriate safeguards are in place to protect your personal data in line with applicable privacy laws.
Data security
We take reasonable technical and organisational measures to protect your personal data from unauthorised access, misuse, loss, disclosure, or alteration.
However, no internet-based system can be guaranteed to be completely secure, and we cannot guarantee the absolute security of information transmitted through the website.
Third-party websites
This website may contain links to third-party websites, including affiliate links. We are not responsible for the privacy practices, content, or policies of those third-party sites. You should review their privacy and cookie policies before providing your personal data or using their services.
Business transfers
If this business or website is sold, merged, or otherwise transferred, your personal data may be transferred as part of that transaction, subject to applicable law.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the “Last updated” date above.
Contact us
If you have any questions about this Privacy Policy or how your personal data is handled, you can contact us at:
Complaints
If you are unhappy with how your personal data has been handled, you may have the right to lodge a complaint with your local data protection authority.