Start Here: Building an Online Business as a Parent
You’re an Entrepreneurial Parent ready to Build an Online Business that fits your family life as it is now.
You’re trying to understand what deserves your Time and Energy right now, before committing to building an online business.
You want to understand how Online Business actually works and whether it’s the right path for you, without pressure to do everything at once.
Hippos to Horses Marketing provides a clear foundation to help you understand where to start, how online businesses are built, and what sustainable growth can look like for you.
How Hippos to Horses Marketing Works for Parents in Business
Hippos to Horses Marketing offers hands-on, thoughtfully crafted blog content for parents eager to start and grow an online business that truly supports and enriches their family life.
Every article on Hippos to Horses Marketing is created to help you:
- Understand how online businesses are built and how we navigate our dual roles as entrepreneurs and parents.
- Build your brand around the values you hold dear.
- Take the next step and start building your own online business using our value-adding foundation: Create Value, Transfer Value, Scale Value.
Hippos to Horses Marketing is a place to learn, reflect, and build understanding of the online business ecosystem, brand building, value propositions, effective digital marketing strategies, and productivity.
You’ll find clear explanations, real-life examples, and structured thinking that help you:
- Understand how value is created and shared in online businesses.
- Reflect on which online business model fits your time, energy, and responsibilities as a parent.
- Build momentum in a way that respects both ambition and family life.
How to Use Hippos to Horses Marketing
- Read the Hippos to Horses Marketing blog to explore online business models and ecosystems, marketing strategy, digital marketing, branding, productivity, and a can-do mindset—explained in a clear, practical way for parents balancing business with real life.
- Use the Parents Who Biz framework to orient yourself and understand where you are right now:
- Clarifying the value you have and want to offer—and why building an online business is worth your time now
- Identifying doable ways to share or deliver that value
- Strengthening and growing what you have already started
- Begin where you are.
Explore practical, in-depth articles for parents building online businesses.
The purpose of Hippos to Horses Marketing is to help entrepreneurial parents build clarity, confidence, and capability so they can create an online business that fits their lives, values, and long-term goals.
Hippos to Horses Marketing is a place for thoughtful progress, steady learning, and intentional growth.
- A place that respects your dual role as a parent and your entrepreneurial spirit.
- A place that teaches and guides you as you build your online business through blogs, tools, and resources.
- A place to begin building with clarity and grow with confidence, at a pace you choose.
The Parents Who Biz Framework
Every sustainable online business is built on three core stages.These stages build on each other — but they are not worked on all at once.
You cannot transfer value if you haven’t created it.
You cannot scale what doesn’t yet exist.
This framework exists to help you focus on the right thing at the right time.
Create Value: Clarifying what you offer, who it’s for, and why it matters. It is where ideas take shape — before platforms, tools, or tactics enter the picture.
Transfer Value: Choosing how that value is shared or delivered. It might be through content, services, or simple offers selected intentionally, not reactively.
Scale Value: Growing what’s already working. It is a stage that focuses on reach, systems, and sustainability once the foundations are in place.
How to Use This Framework
Use this framework as a way to think about what you’re focusing on right now — not as a checklist to complete.
At different times, your attention will naturally sit in one of these areas:
- Clarifying the value, you want to create
- Finding ways to share or deliver that value
- Thinking about how to grow what already works
You don’t need to work on all three.
Naming where you are helps you make calmer, more intentional decisions.
Understanding Where You Are in Your Online Business Journey
Building an Online Business as an Entrepreneurial Parent is not about doing everything at once.
Instead, it’s about focusing on the right tasks at the right time.
Instead, it’s about focusing on the right tasks at the right time.
Sustainable Online Businesses unfold through three connected stages, each inviting your focus at its own pace:
- Getting clear on the unique value you want to bring into the world
- Discovering how to share and deliver that value to others
- Exploring how to nurture and expand what is already working
You do not have to tackle all three at once; simply move through each step at your own pace.
This framework is not a checklist to complete.
It is a gentle guide to help you focus on what matters most right now, honoring your energy, priorities, and family life.
It is a gentle guide to help you focus on what matters most right now, honoring your energy, priorities, and family life.
When you know your current stage, making decisions feels steadier and more grounded:
- What to let go makes sense.
- What to explore becomes clearer.
- Progress starts to feel purposeful, not hurried.
Where you are today isn’t permanent, but it’s the right place to begin.
What to Do Next: Building an Online Business as an Entrepreneurial Parent
You’ve seen how the Parents Who Biz framework supports parents building an online business.
Now, the choice is yours: decide how you want to dive in and make this framework your own.
Now, the choice is yours: decide how you want to dive in and make this framework your own.
Every parent thrives with a different rhythm and level of support, and that flexibility is built in by design.
Learn Through Content
Read the Blog
Curious about strategies, fresh ideas, and real-life strategies for entrepreneurial parents? The blog is your deep-dive destination for inspiration and practical insights.
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Get Oriented First
Read the Blog
If you want a clear overview of what an online business could look like for you as a parent before committing time, tools, or money, start with this short, practical guide.
Short. Practical. Designed for parents.
Commit now the Framework
Join the Course Waitlist
If you’re looking for a complete, guided online business programme with clarity, structure, and progression, the Parents Who Biz programme brings everything together.
For parents ready for a guided path.